The Challenge
Jack and Jill had built a genuinely innovative AI recruiting tool — but they were facing the cold-start problem every early-stage product knows well.
Zero users. No brand awareness. No data on what messaging or creative would actually resonate.
They needed to move fast. The goal wasn't just growth — it was building enough traction to raise a Series A.
The Mission
Acquire users at pace, prove product-market fit through real adoption numbers, and do it all on a startup budget that couldn't afford the slow traditional content production cycle.
The Solution
1. AI-First Creative Production
We skipped the traditional ad production playbook entirely.
No weeks-long UGC creator timelines. No $600-per-clip video shoots.
Instead, we built an AI-powered creative production system capable of producing 40–50 high-quality ad creatives per sprint.
The formats spanned everything the paid channels could handle — AI-generated UGC-style videos, cinematic product demos, voiceover mashups, podcast-style ads, and static variations.
2. Rapid Testing at Scale
The real advantage wasn't just volume — it was velocity.
Traditional production gives you a handful of shots on goal per month. Our system gave Jack and Jill ten times the creative iterations on the same budget.
Every sprint fed data back into the next one. Winning hooks got expanded into new formats. Underperformers were analyzed and replaced.
3. Paid Media Execution
Beyond the creative, we managed the media buying strategy — structuring campaigns for efficient user acquisition, optimizing toward signup events, and scaling spend into proven creative as winners emerged.
The Results
Users Acquired
Funding Secured
Key Metrics
| Metric | Result |
|---|---|
| Creatives Tested | 40–50 per sprint |
| Status | Ongoing Partnership |
The ad account still runs on creatives produced through our system, and we continue to build new ones.
Why It Worked
1. Speed over perfection
In early-stage growth, the fastest path to answers is the one that wins. AI-powered production let us test more ideas in a week than most teams test in a quarter.
2. Creative as a growth lever
This wasn't a "brand awareness" play. Every creative was built to drive a specific action — signups — and measured against that standard ruthlessly.
3. Compounding learnings
Each sprint built on the last. By month three, we weren't guessing at what worked — we had a data-backed creative playbook that kept getting sharper.
Ready to scale?
We built this brand using the same playbook we run for our clients. If you want that same level of intensity and strategic depth applied to your business — let's talk.