The Challenge
Proxima helps consumer brands improve Meta ad performance through better audience targeting.
They sell into sophisticated e-commerce teams — operators who can spot generic marketing content from a mile away.
Proxima knew content was critical for building authority and generating inbound pipeline. But their execution was fragmented.
The Friction
- ✕Multiple freelancers handling isolated pieces
- ✕No central system or consistent voice
- ✕No clear connection between content output and lead generation
They needed a single partner who could own the entire content operation and tie it directly to pipeline.
The Solution
1. Centralized Content Ownership
We replaced the fragmented freelancer setup with a single team owning everything content-related — strategy, production, distribution, and measurement.
One point of accountability, one consistent voice, and a system built for speed.
2. Founder-Led LinkedIn Program
We managed the founder's LinkedIn presence and the company page — writing and publishing content that positioned Proxima's leadership team as genuine authorities in the DTC and paid media space.
Every post was grounded in real operator experience, not surface-level thought leadership.
3. Lead Magnet Production
We created six dedicated lead magnets designed to speak directly to Proxima's ideal customer profile.
These weren't generic whitepapers — they were tactical, specific resources that e-commerce operators actually wanted.
They became the backbone of Proxima's inbound pipeline, converting organic attention into qualified leads.
The Results
Organic Impressions
Inbound Leads
Key Metrics
| Metric | Result |
|---|---|
| Lead Magnets | 6 deployed |
| Content Ownership | Fully centralized |
Beyond the numbers, Proxima established clear thought leadership positioning in the DTC SaaS space — the kind of authority that makes inbound feel inevitable rather than forced.
Why It Worked
1. Operator credibility matters
Content for technical B2B audiences has to be written by people who understand the operator's reality. Generic content gets ignored. We brought real e-commerce experience to every piece.
2. Centralized ownership unlocks speed
Replacing a patchwork of freelancers with a single accountable team eliminated the coordination overhead that was slowing everything down.
3. Lead magnets are high-leverage
Six well-targeted resources drove hundreds of inbound leads — proving that depth and specificity outperform volume when you're selling to sophisticated buyers.
Ready to scale?
We built this brand using the same playbook we run for our clients. If you want that same level of intensity and strategic depth applied to your business — let's talk.